Give your brand a home for the holidays.

Partner with us for a four-month retail presence in a premium Northern California location. A curated, fully operated storefront shared by a select group of pickleball brands. You bring the product. We handle everything else. You keep every sale.

Community-first specialty pickleball retail in Northern California

The opportunity

Dedicated retail space in a prime location during the holidays

Drive holiday sales

In a brand-new, affluent market during the highest-volume months of the year.

Diversify your channel mix

When online acquisition costs are at their peak.

Test a California footprint

Without the cost or commitment of a year-round store.

Own the customer relationship

Keep every sale, your full margin, and all the data.

Build NorCal loyalty

In an affluent, active, pickleball-loving community.

Earn an online halo

Physical presence lifts your digital sales across the trade area.

37%

Average increase in web traffic after a new store opening.ICSC Halo Effect III, 2,103 stores

$1T+

U.S. holiday retail sales in 2025, a record. Clothing and accessories among the fastest-growing categories.National Retail Federation

Our community

An affluent, high-intent, pickleball-obsessed market

The Kitchen Line is rooted in the pickleball community on the San Francisco Peninsula. We publish local court guides, connect players to coaches and games, and run events at Washington Park, one of the most active pickleball hubs in the Bay Area. The customers we bring through the door are active, style-minded, and have the spend to match. The store is on Burlingame Avenue, the Peninsula's premier retail corridor, steps from Lululemon, Apple, Sephora, and Pottery Barn. Burlingame sits at the center of San Mateo County, the third-highest-income county in California.

Storefront photo of 1200 Burlingame Ave goes here.

1200 Burlingame Avenue · Corner of Burlingame Ave & Lorton Ave · 3,100 SF

~$200K+

Average household income in the Burlingame and Hillsborough zip codes where the shop is located. Among the highest in California.

U.S. Census / ACS 2024

$2M

Median property value in Hillsborough, the neighboring town, with a 93.5% homeownership rate.

U.S. Census / ACS 2024

What we handle

Our services

The space, the lease, and the buildout
Staffing, hiring, and day-to-day operations
In-store visual merchandising support
Local marketing and community activation
Events, programming, and demo experiences
Full data: traffic, conversion, sell-through, customer feedback

Our services are covered by a flat monthly fee. You retain full ownership of your inventory and collect 100% of your sales. No revenue share.

Headshot

Operated by Meaghan Rose

Meaghan is the founder of Rocksbox, the DTC jewelry rental brand she built over ten years and sold to Signet Jewelers (Kay, Zales, Blue Nile). She has spent her career building consumer brands and the customer experiences around them. An active pickleball player and member of the Burlingame community, she built The Kitchen Line to serve the players she plays with every week. Your brand will be in an operator's hands, run with the same care you'd give it yourself.

Let's talk before the season fills.

Partner spots are limited and holiday lead times are short. If this market is on your roadmap, let's find 20 minutes.

Get in touch

Meaghan Rose

meaghan@tklpickleball.com tklpickleball.com Start the conversation

Sources: ICSC, "The Halo Effect III: Where the Halo Shines" (2023), $850B in transactions across 69 retailers and 2,103 stores; National Retail Federation 2025 Holiday Report; U.S. Census Bureau / American Community Survey 2024. Figures cited for context; results vary by brand and category.